
	Strategy & Architecture	Programs & Applications	Analytical Solutions

We design and develop sales and marketing analytical solutions that deliver value that is exponentially greater than the BI projects of the past.

The new generation of analytical solutions are flexible, fast to market and cost-effective. Our team combines knowledge of sales & new media marketing with strong technical backgrounds in architecture, data modeling and BI tools. The economic conditions of today demand that companies wisely invest their IT dollars. ELS produce solutions that have hard hitting business impacts directly tied to increasing productivity, decreasing operational costs, and creating a competitive advantage.

Program Analytics	Enterprise Analytics	Converged Analytics	Predictive Analytics



Definition Dashboards and analytics that measure performance of promotions, campaigns, and brand building programs.	Definition Scorecards and dashboards that measure performance across lines of business, customer segments, programs, and regions.	Definition Analytical results that are derived and then fed into an application or processes for immediate action or decision making purposes.	Definition Models and scenarios that uncover patterns, spot trends, and predict outcomes.

Challenge Knowing what to measure and associating marketing activities with end results, such as sales transactions.	Challenge Defining customer centric Key Performance Indicators (KPIs) that are impactful and not financially focused.	Challenge Closed loop models require strong integration strategies, robust interface platforms, and timely processing.	Challenge Understanding the true levers and influencers in your business. Incorporating the results back into, not only your strategic planning process but, your every day decision making process.

Benefit Increased return on objectives. Ability to understand and improve promotional effectiveness by customer segment.	Benefit Ability to manage marketing spend effectively and consistently across an enterprise. A balanced view of performance for all programs and regions. This capability affords companies the opportunity to explore regional differences and define best practices.	Benefit Better decision making without encumbering the end user with complex processes. Personalized experiences for the customer based on their preferences and your goals.	Benefit A faster, more agile company that capitalizes on influencers earlier than the competition. A company that predicts outcomes and shifts before goals are missed.

We design and develop sales and marketing analytical solutions that deliver value that is exponentially greater than the BI projects of the past.

Program Analytics

Enterprise Analytics

Converged Analytics

Predictive Analytics