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Social Media Monitoring & Management

It has become vital for companies to tap into existing online communities to interact and actively manage their brand reputation. The most effective strategies have two components. First component: Social Media monitoring allows you to plug in and listen to what the community has to say about your brand and products. Second component: Social Media management involves the management of an online community presence, ongoing interaction and response to customer feedback. To date, there are over 250,000,000 active users of Facebook and over 112 million blogs. Sheer volume of content drives the need for an automated solution to ensure consistency, accuracy, and completeness.

 
 
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Social Media Monitoring

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• Automated monitoring of social media sites
• Public Communities (Facebook, MySpace, etc.)
• Blog Sites (Tecnorati, boards, etc.)
• Microblog sites (Twitter)
• Review Sites (Yelp, CNet, etc)
• More..
• Categorize based on key words
• Monitor trends and find patterns
• Set alerts & route
arrow • Increase customer loyalty
• Retain customers
• Improve sales interactions
• Evaluate promotional effectiveness in real time
• Improve service delivery
• Capture customer preferences
• Track product reactions
 

Social Media Management

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• Develop and maintain online presence in public communities
• Develop communication strategy to ensure consistent voice and targeted messaging
• Interact with community.
• Synchronize communications across channels
• Extend reach to target audience
• Deliver measurable programs
arrow • Improve brand awareness
• Increase customer loyalty
• Increase referral business
     
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