Training
Strategies for a Successful Expo Workshop Two Day - Onsite
Get the best bang for your expo buck. Let our top consultants at Event Living Services teach you the tips and tricks to strategic expo and trade show planning before, during and after the event to increase your annual bottom line revenues.
Event Living Service’s two day Expo Solutions Workshop will teach you strategic, creative ways to draw your customers in and measure their response to your efforts.
DURING THIS WORKSHOP YOU WILL LEARN
- How to use customized lead generation to find the prospects and clients who will be attending the show and personally inviting them to visit your booth
- How to use creative pre-show invitations, mailing campaigns, and branded product to peak client interest and book appointments with your sales people before they arrive
- How to drive traffic to your booth, draw key prospects in, and keep top clients engaged with your sales team, not with your competitors’
- How to integrate branded merchandise into turn-key Expo Solutions as customer touch points before, during and after your show to measure your key performance indicators
- How to use promotional give-a-ways: what works, and how to find the right product to complement your campaign
- How to measure results based on spend
- How to work with the Press at tradeshows: using PR strategies to create awareness and garner editorial coverage for your company
How to put your sales and marketing team to work at the show
Brand Activation Workshop Two Day - Onsite
Stop doing “something,” just to do something. Use your marketing budget to build your brand, not just to give away more “stuff.” Put your branded merchandise to work for you. Just ordering mugs and shirts is not enough.
Event Living Service’s two day Brand Activation Workshop will teach you to incorporate your branded merchandise into your existing or prospective PR and advertising campaigns. We will show you creative ways to draw your customers in, and we’ll teach you to use analytics to measure customer response to your efforts.
DURING THIS WORKSHOP YOU WILL LEARN
- What branded merchandise really is
- How branded merchandise can benefit your brand
- Promotional Give-a-ways: What works and how to find the right product to compliment your campaign.
- The benefits of incorporating branded merchandise into your internal and external marketing objectives.
- How to measure results based on spend.
- How branded merchandise interacts with the traditional forms of advertising, including electronic, print, and PR.
- How to research the right branded merchandise agency.
OUR INSTRUCTOR
Chris Piper, CEO of Brand Activation Consulting has over 12 years of hands-on experience helping clients achieve measurable success with branded merchandise. He works directly with leading manufacturers and distributors to help both Fortune 500 and small corporations learn how to effectively build their band and branded merchandise programs. |
